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We Build Brands

Advise
  • Brand Story + Narrative
  • Brand Architecture + Visual Identity
  • Journey Mapping + Measurement
  • Media Strategy + Planning
Picture of someone hiking who has reached the top of a mountain over looking the horizon with the text " discover broader perspectives"
Elevate Financial Education Brand to New Heights
picture of a laptop displaying the vector cooling unit
Mobile Evaporative Cooling Product Launch
Downtown WPB Wall
Reimagine the Center of Paradise Brand
Romano Branding on various different office items, pencil, paper, business cards, and new website displayed on mobile phone
Modernize Brand for Personal Injury + Accident Attorneys
Thoroughfare Concept
Fresh Concept for Downtown Culinary Experience
women and child hugging out front of the Caridad building
Brand Refresh for Largest Free Healthcare Clinic
View All
The purpose of Foundation is to (re)align your business model with a scalable marketing infrastructure that supports, connects, and monitors customer experiences with internal operations.
We perform this phase closely with your teams to collectively confirm the direction and fundamental building blocks needed to grow your enterprise.

Ideas built for scale.

Zoomed in look at the words "Once upon a time..." written on a type writer
Brand Story + Narrative
Craft a purposeful brand voice, story and narrative that resonates with internal teams and external audiences to set the direction for all communication efforts
different colored squares and circles painted on a white background
Brand Architecture + Visual Identity

Fortify the structure of parent and child brands to establish a cohesive visual identity system that reinforces recognition and trust within the hearts and minds of stakeholders

People engaging in virtual meetings and teamwork.
Journey Mapping + Measurement
Map audience interactions across physical and digital journeys to identify key engagement touchpoints, KPI metrics, and underlying technologies needed to deliver brand experience
Man sitting in a chair facing a wall with a variety of doodles on the wall
Media Strategy + Planning

Develop effective media strategies to balance paid, owned, and earned channels that maximize reach, manage resources, implement scale and achieve meaningful bottom-line results

Trust the process

Branding Process
Discovery
01

Conduct interview sessions with key stakeholders to develop a holistic understanding of the current brand identity, narrative and messaging, position in the market, and vision for the future.

Deliverables

  • Individual Sessions
  • Group Sessions
  • Digital Surveys
  • Street Surveys
Let’s Brand
Research a mix of identified competitors to develop a holistic understanding of the industry landscape and to establish comparable branding benchmarks.

Deliverables

  • Local Brands
  • Aspirational Brands
  • Market Research
  • Audience Insights
Collect and assess any existing research studies, brand assets, and materials used to capture the current narrative, identity and experience.

Deliverables

  • Brand Analysis
  • Digital + Social Audit
  • Content Library Review

Based on stakeholder interviews, PATHOS crafts the What, How, and Why statements, tagline, and additional narrative elements.

Deliverables

  • Brand Hierarchy
  • Name Identification
  • Problem + Promise
  • Origin Story
  • What, How, Why
  • When, Where, Who

PATHOS designs logo concepts to create a modern, multi-dimensional brand that captures the essence of the brand and aligns with objectives.

Deliverables

  • Brand Architecture
  • Logo Identification
  • Color + Typography
  • Accents + Illustrations
  • Icons + Data Visuals
  • Photo Treatment
Solidify the brand guidelines by illustrating the appropriate application methods for functional, digital and experiential brand touchpoints.

Deliverables

  • Digital Brand Book
  • Application Section
  • Asset Exports

To facilitate the creation of functional brand elements, PATHOS creates assets / templates commonly utilized by internal client teams.

Deliverables

  • Selected Templates
  • Raw Asset Files
Discovery
01

Review business objectives to define marketing goals and align KPIs to measure success, and consider budgetary constraints to stay within financial parameters.

Let’s Plan

Deliverables

  • Individual Session
  • Group Session
  • Digital Surveys
Assess the market landscape for media trends, consumer behaviors, and competitor benchmarks to inform media selection, messaging, pricing, and promotional tactics.

Deliverables

  • Market Research
  • Local Competitors
  • Aspirational Brands

Evaluate current and past marketing initiatives understand successes, learnings, and areas for improvement.

Deliverables

  • Paid, Owned + Earned Analysis
Define target audience by demographics, geographics and psychographics using industry-leading marketing tools and data providers.

Deliverables

  • Primary + Secondary
  • Audience Groups

Create audience personas that provide insights into each target audience’s motivations, preferred communication channels, favored content formats, and messaging styles.

Deliverables

  • Audience Inspiration + Motivation Buildout
  • Recommend CTAs + Promotional Ideas

Determine comprehensive channel mix and budget allocation across paid, owned, and earned media to reach targetable audiences and achieve identified business objectives.

Deliverables

  • Annual, Bi-Annual or Quarterly Media Strategy

Upon media strategy approval, refine flight dates, dayparting schedule, budget allocation, creative types, and testing strategies in preparation for campaign buying, placement, and launch.

Deliverables

  • Planning + Tactical-Level Details
Discovery
01

Perform stakeholder interviews to understand the qualitative impact of internal operational workflows and external customer touch points on the comprehensive brand experience.

Let’s Align

Deliverables

  • Individual Sessions
  • Group Sessions
  • Digital Surveys

Research industry standards and best practices for typical user flows tailored by product, service, industry, company size, geographic footprint, customer base, etc.

Deliverables

  • Market Research
  • Technology Insights

Develop a user flow map to assess purpose, reliance, strengths, and gaps within existing conversion pathways, data transfer touch points, and marketing technology systems.

Deliverables

  • Existing Journey Map
Create optimal customer journey map for multi-market audience groups that maximizes internal processes, integrated technologies, and physical, spatial, and digital customer experiences.

Deliverables

  • New Journey Map for B2C + B2B markets

Adjust marketing, data, and / or technology stack based on approved Journey Mapping Blueprint to achieve intended brand experiences.

Deliverables

  • Action Items to refine CRM, Digital Footprint, and Conversion Points

Identify trackable KPIs across Journey Mapping Blueprint and scalable analytic tagging procedure to effectively measure performance for ongoing business and marketing objectives.

Deliverables

  • Documentation on Tracking Procedures
  • Internal Team Training

Determine standard and customized reporting needs to visually illustrate and communicate performance metrics across digital mediums and media placements.

Deliverables

  • Reporting Schedule
  • Dashboard Priorities

Unlock a full-stack of possibilities.

Our New Client Discovery process allows us to meet your leadership and department teams, understand your marketing challenge, craft a customized implementation plan, and launch growth strategies as a trusted partner of your brand.
Let's Grow