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We Transform Websites

Develop
  • Websites
  • eCommerce
  • Marketing Analytics
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Hearing Aid Network Shopify Market Place Laptop View
Shopify Marketplace for Hearing Aid Network
Peggy Adams website mock up
Digital Experience Redesign for Animal Rescue
picture of a computer displaying AthleteNSBC company application
Market Entry for NIL Sports Business Clearinghouse
Man Wearing green shirt and a dog tag posing for a picture
Comprehensive Federal Healthcare Procurement Website
New Logo for Lou Groza
Website Kickoff for Legendary Lou Groza Award
Middle aged woman holding plane ticket with a plane in the background, a city sky line and another woman holding a hiking backpack
Custom Web Applications for Healthcare Staffing Company
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A centerpiece to your full-stack marketing system, your website serves as the first-impression to inform, qualify leads, activate your CRM, generate revenue, and attribute organic and paid media performance.
Our teams will develop a visually engaging, mobile-first experience that allows for streamlined backend management for individuals with minimal programming ability.

Websites built for performance.

2 mobile devices with a mock up of a website on the screen
Websites

Create a fully responsive, mobile-first website with advanced integration capabilities that enable seamless backend management, optimal performance, and enhanced lead conversion

Graphic of a shopping cart
eCommerce

Build a secure and scalable eCommerce storefront with multi-channel integration, frictionless transactions, and robust inventory management for superior user experience

graphic of a manafying glass looking at different webpages
Marketing Analytics

Implement advanced analytic tools, data attribution models, and real-time reporting dashboards to track audience behavior, campaign performance, and business insights for ongoing optimizations

Trust the process

Strategy
01
Conduct initial working session with marketing and technology team to determine holistic understanding of hosting environment, integrated touchpoints and website content.
Let’s Code

Collect existing materials used to capture the current brand, such as logos, brand guidelines, photos + videos, social media accounts and any additional elements for website build.

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Identify brand narrative, informational copy, service / programs descriptions, and call-to-actions that will be utilized across the site framework and searchable fields.

Create low-fidelity wireframe to blueprint the website copy within a structured framework that aligns with identified page templates, section modules and plugins/integrations.

Prior to any programming, PATHOS provides a high-fidelity wireframe that portrays the design, form and function of website pages portrayed in low-fidelity wireframe.

Upon the approval of the high-fidelity wireframe, PATHOS begins to program a beta site in alignment with copy, brand and wireframe structure.

Prior to launch, PATHOS tests the website for elements in design, functionality, and user experience. At this stage, the your team can access the site for beta testing and final edits. During this phase, PATHOS installs Google Tag Manager and Analytics, and configure any custom web events necessary. 

The new website will be optimized for search engine algorithms, including meta tags, image tags, favicons, and website caching. 

Upon completion of testing, PATHOS orchestrates the migration of the site to the new hosting environment, and site launch. The final domain will be verified through Google Search Console, and XML sitemaps will be uploaded to improve search engine rankings.

Formal training and onboarding with identified administrators will be conducted. PATHOS then conducts a final test all custom web events for Analytic purposes, as well as test on all interaction points, conversion events and forms.

Supplemental Solutions

Cloud Hosting

Manage + Monitor + Optimize Hosting Environment

Ongoing Web Maintenance

Monthly Framework + Plugin Updates

Security + Firewall (WAF)

Website Security Alerts + Firewall Protection

Conversion Tracking

Custom Analytic Setup + Real-Time Reporting

Premium Accessibility

Maintain compliance with ADA + WCAG standard regulations

Photography + Videography

In-House Ground, Aerial + Underwater Capabilities

Learn More
Translation Services

Automated Plugin, Hybrid Solution, or Fully Customizable

Organic Business Listings

Centralized management of over 100+ Listings

Unlock a full-stack of possibilities.

Our New Client Discovery process allows us to meet your leadership and department teams, understand your marketing challenge, craft a customized implementation plan, and launch growth strategies as a trusted partner of your brand.
Let's Grow