We Activate Audiences

Experience

Optimize OTA Bookings with Strategic Campaigns

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Sustain Staffing Pipeline with Performance Based Marketing

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Boosting Brand Visibility And Case Volume For A Prestigious Law Firm

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With a combined breadth of publisher partners and depth of technology expertise, we craft personalized physical and digital experiences for your unique audience groups.

Multimedia channel exposure

With a comprehensive suite of media solutions managed by in-house specialists, PATHOS works closely with clients to launch purposeful campaigns that enhance brand awareness and generate qualified leads. Through precision targeting capabilities and machine learning algorithms, our teams are equipped to streamline digital placements, identify actionable optimizations, and attribute campaign performance to meaningful key performance indicators identified at the business-level.

Search Engine Marketing

Social Media Marketing

Programmatic Digital

Email Marketing

Traditional Advertising

Media built for growth.

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Gain insights through data.

The rise of data analytics has unlocked a realm of untapped insights for peeling back micro-layers in the creative and digital universes. What used to be blind assumptions have transformed into an overload of metrics, reports and optimization learnings. Only by understanding the direct and indirect data points impacting all facets of your customer’s path-to-purchase can you define an unbiased game plan for achieving your greater business goals.

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CRMs built for performance.

By leveraging first-party data managed within your technology stack, we are able to create personalized digital marketing experiences for prospective and recurring audience groups on programmatic and social media platforms.

Let’s move the arrows

Insights Built for Leaders

PATHOS has invested heavily into advanced analytic expertise and technology solutions to leverage meaningful market research, deliver real-time reporting capabilities, and monitor vendor performance on behalf of our clients.

By leveraging information captured from search engines, social media networks, programmatic platforms, website traffic and call tracking analytics, our team is empowered to succinctly measure and dissect data pertinent to achieving our clients’ unique business objectives.

To access our real-time reports, PATHOS provides each client user with a dedicated login to our ‘PATHOS Client Extranet’ dashboard. This customized environment allows clients the ability to easily assess, manipulate, download and share campaign performance with internal stakeholders, decision makers, and leadership teams.

Trust the process

Preparation

Collaborate with internal and external media vendors to negotiate rates, secure added value, finalize contracts, and place all media orders.

Gather + review campaign elements to ensure cohesion across creative types, variations, call-to-actions, publisher specifications, etc.

Ensure successful setup of digital campaigns, targeting parameters, analytic tracking, CRM intake (if necessary), reporting dashboards, etc.

Traffic creative to appropriate media vendors, initiate in-house digital campaigns, and confirm delivery.

Provide secure login access to live campaign reporting dashboard housed on PATHOS client extranet.

Monitor and refine campaign performance based on adjustments to media strategy, creative elements, website traffic, conversion drop off points, and other relevant KPIs.

Collect proof of performance to ensure adherence with agreed upon terms, review invoices for accuracy, negotiate makegoods or credits, when necessary, and deliver detailed invoices that outline consolidated media expenses.

Although PATHOS does not provide Public Relations & Reputation Management services, our firm does collaborate with in-house teams, onsite ambassadors, and industry partners to maintain cohesion across paid, owned and earned channels. PATHOS can help with the identification and selection of qualified public relation partners, freelance resources, or in-house additions.

Unlock a full-stack of possibilities.

Our New Client Discovery process allows us to meet your leadership and department teams, understand your marketing challenge, craft a customized implementation plan, and launch growth strategies as a trusted partner of your brand.

Let's Grow