BEYOND PAID MEDIA

THE MAGIC OF
"AND THEN SOME".

With paid and owned media hogging the spotlight, people tend to underestimate the power and impact of earned media. And as your business continues to strive for word-of-mouth virality, the missing puzzle piece may be your untapped industry peers. By aligning your goals with select strategic partners, a collective vision and plan can emerge to further your media investment and provide a win-win scenario for all parties.

HOW WE CAN HELP.

We know how to tap into your community relationships and garner earned media opportunities:

Deliver 30-50% of paid media spend in value-added exposure

Foster collaborative alliances with media companies and partnering businesses

Strengthen sponsorship resources for future major events and promotional initiatives

Identify key trade opportunities to take advantage of built-in value

Explore Co-Op possibilities to find more budget-friendly price points

Create buzz with local PR exposure through print, on-air, and onsite coverage

NOT OUR FIRST RODEO.

GUIDING RETAIL TO FIND "A PENNY SAVED IS A PENNY EARNED."

By redefining the shopping experience, our indoor and open-air retail destinations attract millions of local, regional, and international visitors each year. This massive audience base has been grown through a combination of earned media opportunities that capitalize on strategic partnerships based in the local and surrounding feeder markets.

COMMUNITY PARTNERSHIPS

Align the vision of local organizations to promote, entertain and support shared customer groups

IN-KIND SUPPORT

Secure meaningful giveaways and media space in turn for increased exposure at centers

DMO Co-Op Programs

Identify shared media opportunities by pooling resources to maximize budget and reach

SOCIAL INFLUENCERS

Invite industry influencers to experience the center that have a follower base interested in shopping

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