CONTENT PLANNING

RISE ABOVE THE WHITE
NOISE. EVERYWHERE.

A multi-faceted content plan is an integral component of your marketing strategy.  As diverse as today’s communications channels are, so must be the tactics for engaging your target audiences.  It’s not enough to create one version or one message for all mediums.  We need to think in terms of digestible content that is scalable and customizable for different uses and objectives.  Think mix and match, if you will.

HOW WE CAN HELP.

We can help ensure an organized and effective plan for creating and distributing your brand’s content across multiple platforms:

Devise a mix of written, visual, audio and experiential creative elements suited for the variety of traditional and digital platforms

Streamline content creation with efficient production sessions

Maximize the life of your creative investment

Captivate with messages that speak directly to your target audiences in the context of how they consume media

Craft corporate-wide content guidelines to maintain integrity of your brand

Manage content collaboration between public relations, advertising, social media and onsite marketing efforts

NOT OUR FIRST RODEO.

STANDING TALL AND STANDING OUT WITHIN THE HOTEL COMMUNITY.

As a component of a multi-billion dollar hotel chain, reputation management can be a key component in ensuring that your brand identity and your brand messaging work together, and not against each other. We are able to conceptualize continuous reputation management and social media presence for a trend-setting, forward-thinking hotel chain to aid in their goal of attracting next generation, tech-savvy guests.

Content Calendar

Plan a strategic content flow organized channels, customer types, holidays, events, and other relevant identifiers

Room Night Packages

Promote room night specials and other exclusive amenities for social media followers and subscribers

Local Happy Hour

Organize and host happy hours for the local drive market and professional community

Social Insights

Measure engagement and social reach impacting the hotel’s bottom-line

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