IMMERSIVE GUERRILLA MARKETING

OVER THE TOP.
IN THE BEST WAY POSSIBLE.

It is estimated that we see as many as 4000 ads per day.  How does a business with a modest budget ever get noticed with all this going on?

As its name implies, guerrilla marketing is unexpected, imaginative and personal.  Grassroots, on-the-street promotions are cost-efficient means for businesses to directly interact with their desired customers.  The result being an indelible memory tied to your brand.

HOW WE CAN HELP.

Creating a buzz or going viral is what every marketer aspires to.  By leveraging the impact of one-of-a kind experiences you will be well on your way to winning the minds and purse strings of a loyal customer base:

Craft a comprehensive plan tied to goals, budget and brand message

Execute turnkey activations including promotion and logistics

Leverage social sharing and media coverage to generate “buzz”

Incorporate sponsorship and influencer programs to enhance value

Capture valuable brand content for marketing endeavors

Measure success tied to key performance metrics

NOT OUR FIRST RODEO.

PILLOWS + PUPPIES. ENOUGH SAID.

Competing for consumers’ leisure dollars in a market that is overflowing with attractions, events and activities is a never-ending challenge. And this could not be more true when collaborating with one of Palm Beach County’s premier consumer home shows. With a new competitor show entering the market, the stakes were high to maintain market share dominance. In response, show organizers  expanded the exhibitor lineup to include pet-focused products and services.  Our mission was to promote this new aspect to the show with limited promotional funds.
SECURE PARTNERS

Invite local businesses, non-profit organizations and media to align resources and objectives

ENGAGING INTERACTIONS

Create on-the-street mini-attractions throughout the community to drive awareness such as yappy hours, pet trick auditions and decorative dog house competitions to raise funds for non-profit partners

TICKET GIVEAWAYS

Incorporate VIP ticket giveaway contests to drive show attendance

DATA COLLECTION

Collect participant data for remarketing efforts

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