OBJECTIVE DRIVEN MARKETING

TOP-LINE MENTALITY.
BOTTOM-LINE RESULTS.

The dog and pony show. Smoke and mirrors. The growing list of metaphors used to describe the dance performed by marketers to avoid the simple question ‘Is it working?’ And by working, we are not referring to the fact that the computer can power on and the platform is serving the campaign. Return on investment (ROI). Return on advertising spend (ROAS). Macro and micro conversions. Market share. We obsess over arming company leaders and decision-makers with bottom-line insights needed to navigate the bigger picture.

HOW WE CAN HELP.

We understand how to build a sales-driven marketing ecosystem that will uplift your income statement: 

Define quantitative and qualitative corporate-wide goals to set direction for marketing strategy

Focus efforts on lower funnel media tactics to garner engagement and purchasing actions from consumers

Steer consumers down an intuitive path-to-purchase layered with advanced analytics integrated at each phase

Build an aggressive search engine marketing campaign that drives traffic to dedicated landing pages

Leverage attribution algorithms on digital platforms to enhance performance and optimizations

Provide custom reports that contain bottom-line performance metrics and actionable insights to improve marketing endeavors

NOT OUR FIRST RODEO.

REDEFINING THE CAR BUYING EXPERIENCE.

The days of wandering the vast lots of dealer row, battling the elements, in search of the perfect ride are an enigma of the past. Through advancements in technology, car shoppers can avoid this roundabout pursuit aimed to siphon every last minute of their precious free time. With real-time inventory management, a consumer has the power to scan vehicle types, features and add-ons in the comfort of their living room. The only speed bump in this process, how does a potential car buyer find your website, contact your dealership and schedule a test drive amongst the myriad of competitors?

Search Engine Marketing

Develop a search engine marketing strategy to mirror inventory structure that serves at the most opportune time

Ad Attribution

Leverage the power of machine learning to auto-optimize customers towards the most efficient conversion path

Call-to-actions

Use meaningful call-to-actions to motivate prospective car buyers in performing a specific action

Key Performance Indicators

Report on agreed upon KPIs to assess marketing performance and impact on larger sales goals

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