Cutting-Edge Rebrand for Renowned Vascular Surgeon
PATHOS had the distinct pleasure of developing the brand foundation for Prime Vascular Institute, led by the renowned vascular surgeon Dr. Joseph J. Ricotta MD, MS, FACS, part of the Palm Beach Health Network Physician Group. Specializing in the treatment of vascular diseases—which include aneurysms, strokes, blood clots, varicose veins, leg swelling, and peripheral arterial disease (PAD)—Prime Vascular Institute is at the forefront of providing advanced diagnostic and treatment options, ranging from non-operative management to minimally invasive techniques.
PATHOS took a modern approach to design a new brand identity that included naming the practice, creating a new logo, and implementing this new brand across all internal and external channels.
Externally this strategy involved creating advertising solutions that showcased the practice’s commitment to improving health and well-being. Strategic billboard placements, as well as compelling print and digital ads resonated with the community and reinforced a deeper connection with the community.
Internally, Dr. Ricotta produced scrubs, signage throughout his practice, and patient collateral utilizing the logo and brand colors, creating a unified brand experience.
The practice has since expanded to include two additional locations in Boca Raton and Palm Beach Gardens, FL.
Dr. Joseph Ricotta, a renowned vascular and endovascular surgeon at Palm Beach Health Network was seeking to create a new brand for his medical practice in Delray Beach, FL.
