Elevate Financial Education Brand to New Heights

We started by conducting a comprehensive brand audit to understand the unique value propositions of each entity within The Macro Institute. Utilizing these insights, we developed a strategic plan to consolidate the brands into a cohesive structure. This included renaming Executive Summits to Macro Summits and introducing Macro Meetups for informal networking. Our creative team designed new logos and a unified visual identity, ensuring consistency across all materials. We implemented an endorsed brand structure, where each sub-brand retained its identity while clearly aligning with The Macro Institute. Throughout the project, we collaborated closely with François Trahan and his team to ensure the new branding accurately reflected the organization’s vision and goals.