Epic Campaign Buildout for Orthopedic Service Line
Client
Overview
PATHOS enhanced Tenet Health‘s orthopedic joint and spine campaigns by building on the existing “epic comeback” creative. The project involved designing comprehensive marketing materials in both English and Spanish, aimed at increasing consumer engagement and supporting Tenet Health’s 65 hospitals. PATHOS developed a range of assets, including digital and print templates, master files, and brand guidelines, which were organized into a digital library and marketing toolkit. This effort ensured a cohesive and impactful presentation of orthopedic services, facilitating effective communication and marketing across Tenet Health’s network.
The objective was to enhance brand recognition, engage potential patients, and drive interest in orthopedic services through well-crafted design solutions.
Goals
To elevate Tenet Health’s orthopedic joint and spine campaigns by building on the successful “epic comeback” creative, the goal was to develop visually compelling advertising assets for use across Tenet Health’s 65 hospitals. This involved creating campaign materials in English and Spanish, providing design templates and creative assets, and delivering comprehensive brand guidelines and marketing toolkits. The objective was to enhance brand recognition, engage potential patients, and drive interest in orthopedic services through well-crafted design solutions.
Process
The team reviewed and analyzed the existing “epic comeback” campaign to ensure consistency and effectiveness in the new materials. PATHOS developed master creative files and assets, including joint and spine versions of the campaign in both English and Spanish, using Adobe Photoshop, Illustrator, and InDesign. A digital asset library was organized and stored on Tenet Health’s shared server for easy access.
Additionally, PATHOS created detailed brand guidelines to maintain campaign integrity and a marketing toolkit in PDF format to present all design variations and options clearly. This process ensured that all materials were professionally designed, aligned with Tenet Health’s objectives, and readily usable by their network of hospitals.
Additionally, PATHOS created detailed brand guidelines to maintain campaign integrity and a marketing toolkit in PDF format to present all design variations and options clearly. This process ensured that all materials were professionally designed, aligned with Tenet Health’s objectives, and readily usable by their network of hospitals.
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