High-End Design for Multi-Market Hotel Collection

Client
City skyline at sunset with tall skyscrapers and colorful sky in the background.
Overview

Ocean Properties, sought to promote their Opal Collection destinations with high-quality print collateral and traditional print ads in lifestyle magazines. PATHOS crafted concepts to radiate the unique experience of each luxury resort and hotel in the most sought-after destinations across the eastern US.

Picture of a well decorated hotel room with furniture and other costal decorations
PATHOS brought the Opal Collection to life with stunning print designs that invite guests to craft their own bespoke experiences, blending luxury with local charm in every detail.
Goals
The main objective was to create printed brochures and traditional print ad designs that conveyed the intoxicating allure of each unique property and demonstrate how guests could expect to craft their bespoke experience at any one of the Opal Collection properties.
Process
Our team designed print collateral and lifestyle magazine print ads using Adobe Creative Suite and the Opal Collection Brand Guidelines for continuity and meticulous alignment with a luxe inspired aesthetic. During copy development and image selection, we captured the essence of Ocean Properties’ Opal Collection brand by emphasizing the dazzling, locally inspired architecture, regional culinary features, and signature activities. Ahead of estimating print production, premium paper stock samples were reviewed and upon final creative approval, design files were prepared in accordance with the printers detailed specifications, press checks were conducted and printer proofs were approved. The result was a suite of clean and richly designed print pieces that tease the senses to put more heads in beds.
Scenic picture of a hotel pool leading to a beach
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