Multi-Channel Engagement for Prominent Retail Destinations
At PATHOS, we’ve worked with New England Development to create a range of digital campaigns that promote their retail properties and drive local engagement. From sweepstakes to new store openings, pop-ups, and the grand opening of CanalSide Food + Drink, we’ve tailored Meta ad strategies to increase awareness and participation. By providing detailed analytics and adapting our strategies, we’ve helped New England Development build stronger connections with their communities while keeping their properties in the spotlight.
At PATHOS, we’ve worked closely with New England Development to create dynamic digital campaigns that bring their malls and retail properties to the forefront of local communities. Through a diverse range of strategies, including sweepstakes promotions, grand openings for new stores and pop-up stands like Fooda, and event-driven campaigns like Brews & Bites, we’ve continuously engaged and excited their audiences.
Our Meta ad campaigns are designed to target and capture the attention of local shoppers, enhancing awareness of New England Development’s properties while driving participation in their many events and promotions. Sweepstakes campaigns, for example, include dedicated landing pages, winner selection, and detailed analytics reporting that help us continually refine our approach for maximum engagement.
We’ve generated excitement for the grand opening of CanalSide Food + Drink, a new food experience at CambridgeSide that promises to be a standout culinary destination. Through targeted social media campaigns and ongoing email reminders, we’ve built and maintained buzz within the local community, ensuring it remains top of mind as a highly anticipated attraction by keeping audiences engaged.
Whether promoting new retail openings, spotlighting seasonal events, or driving foot traffic through unique pop-up experiences, our tailored campaigns are built to foster lasting connections between New England Development and the communities they serve.
