Showcase Expertise with Immersive Trade Show Experience
MedPro Healthcare, one of the largest healthcare staffing providers in the US, partnered with PATHOS to elevate their presence in front of prospective B2B audiences. To support a robust new trade show schedule, PATHOS created modular, interactive exhibits, allowing MedPro to attend multiple overlapping events nationwide including a free standing digital cost savings calculator. These branded exhibits highlighted MedPro’s commitment to providing superior savings, qualified travel nurses and allied professionals to hospital systems and managed service care providers. The end-to-end process involved meticulous planning, measurements, and design, resulting in an immersive, multi-pronged interactive lead generation experience.
Utilizing advanced design tools, we created 3D renderings, visually striking graphics, and interactive tools to engage booth visitors on multiple levels.
Our goal was to showcase MedPro’s ability to seamlessly integrate professionals into client facilities while highlighting significant cost savings for stakeholders at potential hospital systems and managed service provider clients. Utilizing advanced design tools, we created 3D renderings, visually striking graphics, and interactive tools for the MedPro business development team to engage with healthcare leaders and capture valuable contact information. Key features included a custom-programmed cost savings calculator to demonstrate annual savings, a video sizzle reel, a customized MedPro MedPairs game, and branded collateral.
The PATHOS team assumed complete responsibility for the project, including developing logic and formulas for the proprietary cost savings calculator, sourcing a game partner, and supervising logistics with a global freight partner to ensure seamless execution. Additionally, we provided comprehensive technology training and documentation for the MedPro team and nationwide independent contractor event staff to ensure smooth display setup. Our design emphasized MedPro’s commitment to top-tier staffing solutions and supportive client relationships, delivering a visually engaging and strategically aligned trade show presence.
