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Sustain Staffing Pipeline with Performance Based Marketing

Client
Contemporary kitchen featuring stainless steel appliances, marble countertops, and modern cabinetry.
Overview

MedPro, a leading healthcare staffing agency, partnered with PATHOS to enhance their lead generation capabilities and reduce reliance on online job listing platforms. We undertook a comprehensive digital transformation, which included modernizing MedPro’s online job board, implementing a company-wide measurement and analytics strategy, and developing targeted campaigns designed to attract high-quality leads while boosting brand visibility. This strategic overhaul not only strengthened MedPro’s market position but also solidified their standing as a trusted leader in healthcare staffing.

MedPro Healthcare Staffing website on laptop view with someone using the laptop
picture of a mock up of MedPro Staffing Job Board
Picture of mock up of a new website for MedPro Staffing
picture of 3 mobile phones displaying MedPro Healthcare staffing website
MedPro Healthcare Staffing retargeting ads mockups
MedPro Healthcare Staffing google ad mockup on mobile phone
picture of a women hiking at the top of the mountain
Goals
MedPro’s primary objectives were to modernize their digital presence—including their website, app, and online job board—and generate direct leads at a cost comparable to that of online job listing platforms, thereby reducing their dependence on these platforms and the associated fees. To track the success of these initiatives, we developed a comprehensive, organization-wide analytics strategy that enabled MedPro to measure the effectiveness of all marketing and recruitment efforts. This analytics framework was crucial in optimizing ongoing campaigns and ensuring continuous improvement.
Process
The process began with a thorough consultation to gain a deep understanding of MedPro’s unique needs and market dynamics. A comprehensive overhaul of their digital identity was then undertaken, including the development of sophisticated, user-friendly websites optimized for both search engines and mobile devices. MedPro’s healthcare staffing services catalog was restructured to facilitate improved sales processes, and strategy sessions were conducted with their leadership and sales teams to align on objectives and tactics. The final phase involved launching and continuously optimizing targeted Google search and programmatic display campaigns to attract high-quality leads and maximize brand visibility.
Result
Through this meticulous and collaborative approach, we successfully bolstered MedPro’s digital presence by significantly amplifying their brand impact within the healthcare staffing sector and reducing their overall cost per job application. As a result of this success, our partnership has expanded to include refreshing the entire MedPro brand, developing sales materials, and designing experiential trade show booths.

By transforming MedPro’s digital presence and implementing a robust analytics strategy, we not only reduced their reliance on costly job listing platforms, but also amplified their brand impact – positioning them as a trusted leader in healthcare staffing.

picture of a healthcare worker in blue scrubs and a stethoscope around her neck
picture of a women wheeling a small suitcase at the airport

By transforming MedPro’s digital presence and implementing a robust analytics strategy, we not only reduced their reliance on costly job listing platforms, but also amplified their brand impact – positioning them as a trusted leader in healthcare staffing.

Goals
MedPro’s primary objectives were to modernize their digital presence—including their website, app, and online job board—and generate direct leads at a cost comparable to that of online job listing platforms, thereby reducing their dependence on these platforms and the associated fees. To track the success of these initiatives, we developed a comprehensive, organization-wide analytics strategy that enabled MedPro to measure the effectiveness of all marketing and recruitment efforts. This analytics framework was crucial in optimizing ongoing campaigns and ensuring continuous improvement.
Process
The process began with a thorough consultation to gain a deep understanding of MedPro’s unique needs and market dynamics. A comprehensive overhaul of their digital identity was then undertaken, including the development of sophisticated, user-friendly websites optimized for both search engines and mobile devices. MedPro’s healthcare staffing services catalog was restructured to facilitate improved sales processes, and strategy sessions were conducted with their leadership and sales teams to align on objectives and tactics. The final phase involved launching and continuously optimizing targeted Google search and programmatic display campaigns to attract high-quality leads and maximize brand visibility.
Result
Through this meticulous and collaborative approach, we successfully bolstered MedPro’s digital presence by significantly amplifying their brand impact within the healthcare staffing sector and reducing their overall cost per job application. As a result of this success, our partnership has expanded to include refreshing the entire MedPro brand, developing sales materials, and designing experiential trade show booths.
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