Digital Experience Redesign for Animal Rescue

Our redesign prioritized an intuitive site hierarchy, enabling users to effortlessly navigate through pet profiles, multimedia content, and information on events, volunteer opportunities, and fundraising activities. The new backend featured an intuitive visual builder, top-rated plugins, formatted page templates, and integration points for pet profiles, form fills, and job boards. This multipurpose framework was built to scale with Peggy Adams’ evolving programs, adoption processes, content needs, organizational goals, and internal team structure. To uphold industry-leading best practices and align with Peggy Adams’ core objectives, we delivered comprehensive site architecture, enhanced site aesthetics, and implemented a robust backend management system.